Search Engine Tips | AeDesigns

Search Engine Tips

Search engine positioning, ranking and understanding meta tags are probably as important as your website design itself. The most important string a search engine reads is your page's title. This is the title appearing on the top bar of your web browser and also listed under the menu when you bookmark a site. The search engines consider this the best description of your web page's content and index it accordingly.

Meta Tags

Meta tags are a non-displaying (hidden) HTML tags which provide site owners with some degree of control over how their web pages are indexed by "spider" or "robot" search engines. This is known as search engine positioning and ranking. Properly formatted and well composed meta tags can increase the relevancy of a web page when searches are performed at a number of very popular engines.

It is our opinion that despite what some of the search engines say, ALWAYS use meta tags. While they may not use them as much as some search engines do, they still add to the relevancy of the site or said another way, they don't have a much weight but they still reference them.

There are two Meta Tags which relate to search engine indexing and relevancy:

The Meta Description tag should contain a concise description of your page and the services or information it features.